I don’t know if anyone has really noticed Pepsi’s new logo, but it is really different. It is starting to grow on me, but I still personally don’t like it.

However, it is really cool that between the 3 main drinks, they have implemented an altered logo. Regardless of the design, I think it is a great idea. It is very subtle and discreet. So much so, that I didn’t even notice it, Shauna kind of pointed it out to me.

You can see the thin white stripe for diet, regular for the normal and a very thick stripe for the Pepsi Max (it has more than double the caffeine of a normal pepsi)

Filed under: Uncategorized by corey m Tagged with: design • flash • logos • pepsi thinks of good ideas • photography